Automatic page views
The tag observes eligible page loads and navigation across the installed site.
X-Ray attribution
See the journey without overstating the evidence.
Install one tag across your site to observe visits, clicks, campaigns, forms, and return sessions. Compare seven attribution models and optional customer-reported influence while keeping browser activity separate from paid-revenue claims.
One tag. Every public page.
Place the X-Ray tag once in the shared site template or tag manager. It loads on every page that includes that template, reads a data-only runtime manifest, and can follow configuration changes without another code release. No GitHub connection is required.
Semantic interactions
Forms and calls to action can be classified using governed event definitions instead of hand-coded ad hoc names.
Consent first
Collection and identity behavior follow the Site's published consent policy and fail closed where required.
Browser intent is not money.
A checkout click can show intent. It cannot prove a paid invoice, renewal, refund, cancellation, or value correction. X-Ray keeps that boundary explicit instead of upgrading a browser event into verified revenue.
What the tag measures
Page and session context, campaign parameters, eligible interaction events, and the runtime measurement plan.
What remains unproved
Whether money moved, its final currency and amount, and later corrections to that fact.
Seven views of the same evidence.
Compare first touch, last touch, last non-direct, linear, time decay, position based, and custom weighted reporting without changing the underlying journey. The default position-based model allocates 40% to the first touch, 40% to the last, and shares 20% across the middle.
Observed
Confirmed clicks, direct, organic, referral, email, SMS, calls, other eligible activity, and only provider-verified views.
Customer reported
Structured answers such as word of mouth or offline influence. Never used as identity, a click, or activation evidence.
Current view-evidence status
Event-level view evidence is unavailable for Meta, TikTok, Pinterest, AppLovin, and Google. Aggregate platform totals remain comparison data only and never become person-level touches.
Start with the tag. Verify the measurement.
The six-stage checklist keeps tag coverage, campaigns, lifecycle events, currency, consent, and observed-event verification visible as separate steps.
Follow the SaaS measurement guide