Trace conversions back to consented first-party activity
X-Ray connects consented page activity, calls, and CRM events into a journey you can inspect.
Improvements
- Review first, last, and ordered attribution touches alongside engagement measurements.
- Define page, click, phone-link, and same-origin form events for existing Pixel installs.
- Receive supported phone and CRM events through signed webhooks.
Fixes
- Initialize the Pixel when a site inserts it after hydration.
- Return the original conversion ID when the same conversion is submitted again.